According to BBC, a creator called “Ghostwriter” recently utilized AI software in order to create a hit that went viral on social media. The track, “Heart On My Sleeve,” featured the AI-generated voices of mega artists Drake and The Weeknd. Naturally, the song blew up.
This song is VIRAL on all platforms right now.— Mitchell Cohen (@MitchellLandon) April 16, 2023
But I think it's all a genius marketing stunt…
Not by Drake, but by a SaaS startup.
Here's a 30-second summary of the ai Drake song and my prediction of who's behind it. 👻 pic.twitter.com/puklgqjElZ
It had Universal sidestepping alongside the massive hit to strip it from streaming services, citing legal terms like copyright infringement. The industry responded by taking the songs down, but a critical debate has now emerged.
TMZ caught up with music artist Khalid in an impromptu interview to get his response. One where he drew a very firm line in the sand against it. Watch below to hear his thoughts.