Serena Williams is bringing her signature style to the little ones with a kids’ clothing collection that’s as chic as it is sentimental. The tennis icon, entrepreneur, and proud mom of two has teamed up with Janie and Jack for her first-ever children’s fashion line—one that’s all about self-expression, joy, and timeless style. Inspired by the close bond she shares with her daughters, Olympia (7) and Adira (18 months), the Spring 2025 collection is a love letter to family and fashion.
True to Serena’s bold aesthetic, the collection is full of vibrant colors, playful prints, and classic-yet-modern silhouettes. Whether it’s resort-ready outfits, swimwear, or adorable mommy-and-me looks, every piece is designed for making memories. And, of course, she couldn’t forget tennis—one of the standout pieces is a fresh take on her own childhood tennis outfit, blending sporty vibes with a stylish twist.
“As a longtime fan of Janie and Jack, I’m so excited to bring this collection to life alongside my girls,” Serena shared in a press release. “Every piece is designed to celebrate family, style, and the special moments we share together. I poured so much love into this collection, and I can’t wait for families everywhere to experience it.”
Janie and Jack’s president, Parnell Eagle, echoed that excitement. “Serena has been our dream partner since the moment she became a mother. We were thrilled when we first saw her dress Olympia in Janie and Jack at Wimbledon. Her vision and creativity brought a fresh perspective to every design, resulting in a collection that embodies her iconic style while celebrating family bonds.”
Fashion has always been a big part of Serena’s story. Long before she was making history on the tennis court, she was sewing alongside her mom, Oracene, who designed many of her childhood tennis outfits. That passion eventually led to her own brand, S by Serena, which made its mark at New York Fashion Week in 2019 and 2020. Now, she’s channeling that same love for design into a collection for the next generation.
Serena describes her Janie and Jack collab as “a fairy tale through clothing,” and with sizes for kids up to 12 years old, families everywhere can get in on the magic. The collection, priced between $18.50 and $175, is available now at JanieandJack.com.
