Google and Wyclef Jean Help Black-owned Businesses Get Through The Holidays

Google and Wyclef Jean Help Black-owned Businesses Get Through The Holidays

Wyclef Jean and Google are joining forces this week to help struggling Black-owned businesses survive the holiday sales season, which is expected to be a rough one for small business owners throughout the country.

Google recently tapped the Grammy-winning musician to score a series of animated commercials promoting its #BlackOwnedFriday campaign, encouraging shoppers to “buy Black” on Black Friday next week and beyond.”This is going to be a day to galvanize people to support Black businesses,” Jean said. “When you look at where we’re at economically with the small businesses, I felt like this campaign is really vital.”

The campaign aims to redefine the Friday after Thanksgiving — an unofficial starting gun for the holiday shopping season, marked by steep discounts and large crowds flooding big-name retailers like Walmart (WMT) and Best Buy (BBY). The hysteria around Black Friday has faded in recent years, and philanthropic groups and companies use the day to shine a light on anti-consumerist and environmental causes.

Jean says Black America’s pandemic struggles have affected him personally in more ways than one. He said multiple members of his family have died from Covid this year.”I lost my uncle and my wife lost her uncle,” the singer said. “My independent musician friends, a lot of them, 50% of their income was coming from touring. A lot of venues got shut down. That hasn’t been too good for them.”

Jean says Black America’s pandemic struggles have affected him personally in more ways than one. He said multiple members of his family have died from Covid this year. “I lost my uncle and my wife lost her uncle,” the singer said. “My independent musician friends, a lot of them, 50% of their income was coming from touring. A lot of venues got shut down. That hasn’t been too good for them.”

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